Did Sponsoring Stadiums Bring New Crypto Traders, or Tourists?

Crypto.com and FTX Bet Big on Stadium Naming Rights Before the Crypto Crash. What Happens if They Can’t Afford to Pay?

“It was not easy saying no to Super Bowl ads, stadium naming rights, and large sponsor deals a few months ago, but we did,” CZ tweeted in June, at the depths of this year’s crypto crash, highlighting that Binance was hiring for 2,000 positions.



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