Toys being linked to a digital experience may not be a novel concept (see Webkinz from the 2010s). But Pudgy Toys gives owners real IP for their money. We”took 16 holders of Pudgy Penguin NFTs, 16 licensing arrangements, and made 16 toys. Every time one of those toys sells, they get the license in perpetuity,” Schnetzler said. “IPs have been built around brand and consumption, we want to change that to brand and participants.”
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