Shopify CEO Joins Coinbase Board of Directors

Coinbase Still the ‘Blue Chip Way’ to Gain Crypto Growth Exposure, Goldman Says

Tobias Lütke, CEO and founder of the e-commerce site Shopify, will join Coinbase’s Board of Directors subject to formal board approval later this week.

  • Lütke will help Coinbase with its expansion plans as the crypto exchange targets newer products that appeal to crypto traders and investors internationally, Coinbase said in a note.
  • “We hope to unlock crypto’s potential to increase economic freedom in the same way Shopify democratized online commerce,” Coinbase CEO Brian Armstrong said in a press statement.
  • Lütke was an early adopter of crypto through Shopify’s integration with Coinbase Commerce. It serves millions of merchants in more than 175 countries.
  • “The concepts of decentralized finance and entrepreneurship exemplify the promise of Web 3 where opportunity exists for the many, not the few,” said Lütke in a statement. “Coinbase and Shopify share this like-minded vision, and I am excited to join the Board to support the future that Brian and the Coinbase team are building.”
  • Lütke joins a board that includes Armstrong, Coinbase cofounder Fred Ehrsam, a16z founder Marc Andreessen and Kelly Kramer, the former CSO of Cisco.

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