Hollywood actor Ryan Reynolds chats with Emily Chang on Bloomberg on how crypto companies are making crypto safer while bringing it to the public.
Actor Ryan Reynolds of Deadpool fame recently sat down with Emily Chang from Bloomberg Markets to discuss crypto and its potential. He said he sees the value in the conversation they are having around crypto and commends crypto companies for bringing crypto more mainstream safely.
“Ninety percent of the word crypto is crypt,” quipped Reynolds, saying that people may have been intimidated by it before crypto companies brought it mainstream. “But I think it’s emerging as a huge, huge player… it’s been emerging for a long time as a huge player,” the Hollywood star opines.
Chang asked Reynolds whether he held crypto. He said he didn’t want to comment.
Reynolds on celebrities endorsing crypto
Of celebrities being used in crypto advertisements, Reynolds sees it as more than just celebrities jumping on the crypto bandwagon. “You know, I just see that as great enterprise companies looking to create and carve out space in their zeitgeist. Sometimes a great way to do that is to use celebrities, sometimes a terrible way to do that is to use celebrities.”
Reynolds gushed about the Coinbase QR code ad, saying it was “great.” The QR code led people to an offer for $15 in free bitcoin if they signed up. “The biggest obstacles to creativity are too much time and too much money,” the actor opines when talking about the spate of novel crypto ads that occurred during Superbowl LVI. He believes that character always wins out over spectacle in an ad. He believes that, by and large, crypto companies and celebs are doing some things quite well. He also says that he thinks crypto is here to stay.
Certainly, Crypto.com’s Matt Damon ad, which compares investing in crypto to climbing Mount Everest or touring space, has been part of the crypto industry’s push for celebrity endorsements. However, Hollywood actors can lose a considerably lower percentage of their overall wealth than your average Joe. Paul Krugman, a Nobel Prize winner for economics, believes that the risks involved in crypto are falling disproportionately to those who are naïve and may not be able to recover from losses. Actor Ben McKenzie is collaborating with journalist Jacob Silverman on a book about the moral aspect of celebrities promoting cryptocurrency.
Reynolds on advertising business
Reynolds is the chief creative officer of MNTN, an advertising company. MNTN purchased Reynolds’ company Maximum Effort Marketing last year. Reynolds believes that ads are fun and meant to be fun. He particularly enjoyed the Crypto.com advertisement featuring LeBron James.
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