Peloton’s Robin Arzón Is Building a Web3 Community Around Working Out

Rosie Perper

Arzón believes that gamification can certainly motivate behavior, but beyond any new gimmicks and gadgets, it’s good old-fashioned consistency that unlocks the true benefits of fitness as a lifestyle. For this level of transformation, a person needs more than a game or a token, they need an accountability partner, says Arzón.

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