These users began transferring large amounts of DESK to “collector” wallets on-chain. Even though our terms of service prohibited trading DESK, a secondary market nevertheless emerged where people were trading it, thus assigning it a value which we never intended it to have. DESK became a tool that we no longer fully controlled. This is a risk with blockchain and decentralization. Ultimately we made the determination that the product, as built, wasn’t serving us and our community effectively.